The number of women-owned businesses has increased dramatically in recent years. In fact, according to the National Association of Women Business Owners (NAWBO), there are now more than 11.6 million women-owned businesses in the United States alone.
Despite this growth, women entrepreneurs still face unique challenges when it comes to marketing their businesses. They often have a smaller budget than their male counterparts and struggle to get the attention of traditional media outlets.
Fortunately, there are a number of effective marketing strategies that women entrepreneurs can use to get the word out about their businesses. In this ar…